Take steps now to secure your small business in the wake of the coronavirus pandemic. Seek out SBA loans, renegotiate payment and landlord terms hoard cash, and seek help to keep your business afloat.
Since it's the middle of the summer in Tennessee with temperatures hitting the mid 90 degrees, I sometimes take my twins to the mall play place. It's not my favorite place to go due to the chaos of running, screaming, and crazy kids in a confined space, but I manage. I have not taken the… Continue reading Pricing Strategy for New Products
Disney integrates business principles within its resort to create unique and memorable experiecnes for guests. While on vacation, take a note of a few of these and see how you can integrate into your business.
Struggling business owners can find local and government resources, such as US SBA, SCORE, chamber of commerce, entrepreneurship office, or local university. Some offer free assistance to small business owners.
The Crowdfunding for your small business course is now available. It includes over 4 hours of recorded material on how to choose the best crowdfunding project for your business, the internet platform to use, choosing the right rewards to attract customers, and budgeting your campaign. All of this information is to help you be in the half of all crowdfunding projects that are fully funded!
There's a lot of facebook and online experts on how small business owners must create the perfect brand in order to be a successful business. The brand includes the perfectly chosen color scheme, the matching and coordinating website, print literature, and business cards. That is not true. I freely admit that you need a company… Continue reading Branding: Not just a Pretty Logo
As a business owner, do you know who your target market is? Can you describe the person or business that you are specifically targeting that can benefit from your product, find value in your product, and willing to pay for it? When I teach marketing to college and graduate students, I like to talk about… Continue reading Defining your Target Market: Not everyone buys the same toilet paper