Struggling business owners can find local and government resources, such as US SBA, SCORE, chamber of commerce, entrepreneurship office, or local university. Some offer free assistance to small business owners.
The Crowdfunding for your small business course is now available. It includes over 4 hours of recorded material on how to choose the best crowdfunding project for your business, the internet platform to use, choosing the right rewards to attract customers, and budgeting your campaign. All of this information is to help you be in the half of all crowdfunding projects that are fully funded!
There's a lot of facebook and online experts on how small business owners must create the perfect brand in order to be a successful business. The brand includes the perfectly chosen color scheme, the matching and coordinating website, print literature, and business cards. That is not true. I freely admit that you need a company… Continue reading Branding: Not just a Pretty Logo
As a business owner, do you know who your target market is? Can you describe the person or business that you are specifically targeting that can benefit from your product, find value in your product, and willing to pay for it? When I teach marketing to college and graduate students, I like to talk about… Continue reading Defining your Target Market: Not everyone buys the same toilet paper
Entrepreneurs come in all types and sizes, just like the businesses they run. If you are deciding whether or not you want to start a business, start with the type of business you want to start. There are about 4 types of new businesses: Innovative- These are the entrepreneurial businesses that create new products, expand… Continue reading 4 Types of Businesses to Start
Happy International Women's Day! I'll be honest and say that I did not know this was an actual day or the true meaning of it. I'm going to play it cool and not push a political agenda. But I will say that if you are a female entrepreneur, then you got this! If you are… Continue reading International Women’s Day
Last rainy Wednesday, I attended Amazon's recruiting fair in Nashville at the Ryman. As you may or may not know, Amazon is opening a mini headquarters in Nashville, not the main 2nd headquarters, but enough to employ 5,000 jobs. It's the largest job announcement for Nashville ever. So, what does one of the top companies… Continue reading Amazon Recruiting in Nashville