I wanted to dive into positioning a business and products a little more from a post a few weeks ago. What better way than to illustrate by using donuts? Here's the first donut that you may be familiar with. Product #1 is a simple donut from the local grocery store, i.e. Kroger:. It costs about… Continue reading 50 Cent or $5 Donuts: The positioning of donuts
Whether it's part of your annual or quarterly business goals, you need to take a look at your business and find ways to cut costs. You may be thinking that you do this every day. You may be thinking that you have no time, you have to run your business. You may be trying to… Continue reading Cutting costs
Last rainy Wednesday, I attended Amazon's recruiting fair in Nashville at the Ryman. As you may or may not know, Amazon is opening a mini headquarters in Nashville, not the main 2nd headquarters, but enough to employ 5,000 jobs. It's the largest job announcement for Nashville ever. So, what does one of the top companies… Continue reading Amazon Recruiting in Nashville
I know I've been talking about crowdfunding for a while and you may or may not be interested. I started with this subject because it is a relatively new business concept and I spent about 3 years researching how small businesses can use crowdfunding as a finance resource. So, I thought I might as well… Continue reading Wonder if Crowdfunding is for you?
With all of the hype of how easy it is to use crowdfunding to raise money for your business, There are some disadvantages. I don't want to be the Debbie Downer of the crowdfunding world but there are some hard truths to crowdfunding. And I like to be honest so that everyone knows what they are… Continue reading Disadvantages of Crowdfunding
Need money to start or grow your business? Consider these top 10 business financing sources.