marketing, Small Business, strategy

Guerilla Marketing with little budget

Guerilla marketing is an option for small businesses that have little or no money for marketing. With some creative thinking, there are several ways to reach a large amount of people, including farmers markets, sporting events, and concerts.

marketing, Small Business, strategy

Promotions Strategy

Hey small business owner! Are you achieving the sales and recognition that you want? Are you anywhere near that goal or are you sitting there with the birds chirping in the background? Most of the free training, YouTube videos, podcasts, and blog posts make it seem like you can create a website or channel or… Continue reading Promotions Strategy

Customer service, marketing, Small Business, strategy

Pricing Strategy for New Products

Since it's the middle of the summer in Tennessee with temperatures hitting the mid 90 degrees, I sometimes take my twins to the mall play place. It's not my favorite place to go due to the chaos of running, screaming, and crazy kids in a confined space, but I manage. I have not taken the… Continue reading Pricing Strategy for New Products

Customer service, marketing, Small Business

Star Wars, Disney, and Business Principles

Disney integrates business principles within its resort to create unique and memorable experiecnes for guests. While on vacation, take a note of a few of these and see how you can integrate into your business.

Customer service, marketing, Small Business

Free (and reputable) Business Mentoring

Struggling business owners can find local and government resources, such as US SBA, SCORE, chamber of commerce, entrepreneurship office, or local university. Some offer free assistance to small business owners.

Customer service, marketing, Small Business

Defining your Target Market: Not everyone buys the same toilet paper

As a business owner, do you know who your target market is?  Can you describe the person or business that you are specifically targeting that can benefit from your product, find value in your product, and willing to pay for it? When I teach marketing to college and graduate students, I like to talk about… Continue reading Defining your Target Market: Not everyone buys the same toilet paper