Category: marketing
Starting a Craft Business
Starting small is ok. That's why it's called a small business. It's not called a large business when you first start. You may be wondering where to start or how to start your craft business. Sometimes you just have to start and then figure things out as you go. But the more prepared you are… Continue reading Starting a Craft Business
Guerilla Marketing with little budget
Guerilla marketing is an option for small businesses that have little or no money for marketing. With some creative thinking, there are several ways to reach a large amount of people, including farmers markets, sporting events, and concerts.
Promotions Strategy
Hey small business owner! Are you achieving the sales and recognition that you want? Are you anywhere near that goal or are you sitting there with the birds chirping in the background? Most of the free training, YouTube videos, podcasts, and blog posts make it seem like you can create a website or channel or… Continue reading Promotions Strategy
Pricing Strategy for New Products
Since it's the middle of the summer in Tennessee with temperatures hitting the mid 90 degrees, I sometimes take my twins to the mall play place. It's not my favorite place to go due to the chaos of running, screaming, and crazy kids in a confined space, but I manage. I have not taken the… Continue reading Pricing Strategy for New Products
Star Wars, Disney, and Business Principles
Disney integrates business principles within its resort to create unique and memorable experiecnes for guests. While on vacation, take a note of a few of these and see how you can integrate into your business.
Free (and reputable) Business Mentoring
Struggling business owners can find local and government resources, such as US SBA, SCORE, chamber of commerce, entrepreneurship office, or local university. Some offer free assistance to small business owners.
Branding: Not just a Pretty Logo
There's a lot of facebook and online experts on how small business owners must create the perfect brand in order to be a successful business. The brand includes the perfectly chosen color scheme, the matching and coordinating website, print literature, and business cards. That is not true. I freely admit that you need a company… Continue reading Branding: Not just a Pretty Logo
Defining your Target Market: Not everyone buys the same toilet paper
As a business owner, do you know who your target market is? Can you describe the person or business that you are specifically targeting that can benefit from your product, find value in your product, and willing to pay for it? When I teach marketing to college and graduate students, I like to talk about… Continue reading Defining your Target Market: Not everyone buys the same toilet paper
50 Cent or $5 Donuts: The positioning of donuts
I wanted to dive into positioning a business and products a little more from a post a few weeks ago. What better way than to illustrate by using donuts? Here's the first donut that you may be familiar with. Product #1 is a simple donut from the local grocery store, i.e. Kroger:. It costs about… Continue reading 50 Cent or $5 Donuts: The positioning of donuts
