Book Review, Personal Development, Small Business

Happy Memorial Day! and Book Recommendation

The start of summer is officially here. That also means some time to spend reading by the pool or the beach if you are lucky enough to get to spend the three day weekend relaxing. If you are looking for a business read, then let me throw out, Preparing Effective Business Plans: An Entrepreneurial Approach… Continue reading Happy Memorial Day! and Book Recommendation

Crowdfunding, Customer service, finance, Small Business

Crowdfunding for your Small Business Course is here!

The Crowdfunding for your small business course is now available. It includes over 4 hours of recorded material on how to choose the best crowdfunding project for your business, the internet platform to use, choosing the right rewards to attract customers, and budgeting your campaign. All of this information is to help you be in the half of all crowdfunding projects that are fully funded!

Customer service, marketing, Small Business

Defining your Target Market: Not everyone buys the same toilet paper

As a business owner, do you know who your target market is?  Can you describe the person or business that you are specifically targeting that can benefit from your product, find value in your product, and willing to pay for it? When I teach marketing to college and graduate students, I like to talk about… Continue reading Defining your Target Market: Not everyone buys the same toilet paper