Small Business, strategy

Basics of Trademarks, Copyrights, and Patents

What's in a name? Apparently, a lot. Beyonce trademarked her daughter's name, Blue Ivy. Kylie Jenner is suing a company, claiming bad faith of using her daughter's name, "Stormi Couture". She wants that name. Prince Harry and Megan Markle recently filed and then rescinded the application for "Royal Sussexes". Copyrights, patents, and trademarks are legal… Continue reading Basics of Trademarks, Copyrights, and Patents

marketing, Personal Development, Small Business, strategy

Happy Mother’s Day!

Customer service, finance, Small Business, strategy

Saving your Small Business during the pandemic

Take steps now to secure your small business in the wake of the coronavirus pandemic. Seek out SBA loans, renegotiate payment and landlord terms hoard cash, and seek help to keep your business afloat.

marketing, Small Business, strategy

Guerilla Marketing with little budget

Guerilla marketing is an option for small businesses that have little or no money for marketing. With some creative thinking, there are several ways to reach a large amount of people, including farmers markets, sporting events, and concerts.

marketing, Small Business, strategy

Promotions Strategy

Hey small business owner! Are you achieving the sales and recognition that you want? Are you anywhere near that goal or are you sitting there with the birds chirping in the background? Most of the free training, YouTube videos, podcasts, and blog posts make it seem like you can create a website or channel or… Continue reading Promotions Strategy

Customer service, marketing, Small Business, strategy

Pricing Strategy for New Products

Since it's the middle of the summer in Tennessee with temperatures hitting the mid 90 degrees, I sometimes take my twins to the mall play place. It's not my favorite place to go due to the chaos of running, screaming, and crazy kids in a confined space, but I manage. I have not taken the… Continue reading Pricing Strategy for New Products

Small Business, strategy

Strategy Planning using PESTEL

Companies can use the PESTEL analysis to determine long-term strategies for growth, opportunity, and minimize risk. The 6 factors of PESTEL are political, economic, sociocultural, technological, environmental, and legal/regulatory.