marketing, Small Business, strategy

Promotions Strategy

Hey small business owner! Are you achieving the sales and recognition that you want? Are you anywhere near that goal or are you sitting there with the birds chirping in the background? Most of the free training, YouTube videos, podcasts, and blog posts make it seem like you can create a website or channel or… Continue reading Promotions Strategy

Customer service, Small Business, marketing, strategy

Pricing Strategy for New Products

Since it's the middle of the summer in Tennessee with temperatures hitting the mid 90 degrees, I sometimes take my twins to the mall play place. It's not my favorite place to go due to the chaos of running, screaming, and crazy kids in a confined space, but I manage. I have not taken the… Continue reading Pricing Strategy for New Products

Small Business, strategy

Strategy Planning using PESTEL

Companies can use the PESTEL analysis to determine long-term strategies for growth, opportunity, and minimize risk. The 6 factors of PESTEL are political, economic, sociocultural, technological, environmental, and legal/regulatory.