To all of the Moms out there, Happy Mother's Day! We know you work hard for your family, your business, and yourself. Enjoy the day!
If you celebrate the holiday, enjoy the time with your family. We will be back next week.
There's a lot of facebook and online experts on how small business owners must create the perfect brand in order to be a successful business. The brand includes the perfectly chosen color scheme, the matching and coordinating website, print literature, and business cards. That is not true. I freely admit that you need a company… Continue reading Branding: Not just a Pretty Logo
Happy International Women's Day! I'll be honest and say that I did not know this was an actual day or the true meaning of it. I'm going to play it cool and not push a political agenda. But I will say that if you are a female entrepreneur, then you got this! If you are… Continue reading International Women’s Day
I wanted to dive into positioning a business and products a little more from a post a few weeks ago. What better way than to illustrate by using donuts? Here's the first donut that you may be familiar with. Product #1 is a simple donut from the local grocery store, i.e. Kroger:. It costs about… Continue reading 50 Cent or $5 Donuts: The positioning of donuts
Whether it's part of your annual or quarterly business goals, you need to take a look at your business and find ways to cut costs. You may be thinking that you do this every day. You may be thinking that you have no time, you have to run your business. You may be trying to… Continue reading Cutting costs
Last rainy Wednesday, I attended Amazon's recruiting fair in Nashville at the Ryman. As you may or may not know, Amazon is opening a mini headquarters in Nashville, not the main 2nd headquarters, but enough to employ 5,000 jobs. It's the largest job announcement for Nashville ever. So, what does one of the top companies… Continue reading Amazon Recruiting in Nashville