Here's some of the real world corporate office "bite-you-in the-behind stuff" no one really talks about in college or MBA school but you must master if you want to succeed at the real version of the "Corporate Office Game". Although the unemployment rate is low, many people are still looking for jobs. Or perhaps better … Continue reading Red Flags on Job Interviews!
To all of the Moms out there, Happy Mother's Day! We know you work hard for your family, your business, and yourself. Enjoy the day!
The Crowdfunding for your small business course is now available. It includes over 4 hours of recorded material on how to choose the best crowdfunding project for your business, the internet platform to use, choosing the right rewards to attract customers, and budgeting your campaign. All of this information is to help you be in the half of all crowdfunding projects that are fully funded!
If you celebrate the holiday, enjoy the time with your family. We will be back next week.
There's a lot of facebook and online experts on how small business owners must create the perfect brand in order to be a successful business. The brand includes the perfectly chosen color scheme, the matching and coordinating website, print literature, and business cards. That is not true. I freely admit that you need a company … Continue reading Branding: Not just a Pretty Logo
As a business owner, do you know who your target market is? Can you describe the person or business that you are specifically targeting that can benefit from your product, find value in your product, and willing to pay for it? When I teach marketing to college and graduate students, I like to talk about … Continue reading Defining your Target Market: Not everyone buys the same toilet paper
Entrepreneurs come in all types and sizes, just like the businesses they run. If you are deciding whether or not you want to start a business, start with the type of business you want to start. There are about 4 types of new businesses: Innovative- These are the entrepreneurial businesses that create new products, expand … Continue reading 4 Types of Businesses to Start