Red Flags on Job Interviews!

Here's some of the real world corporate office "bite-you-in the-behind stuff" no one really talks about in college or MBA school but you must master if you want to succeed at the real version of  the "Corporate Office Game". Although the unemployment rate is low, many people are still looking for jobs. Or perhaps better … Continue reading Red Flags on Job Interviews!

Crowdfunding for your Small Business Course is here!

The Crowdfunding for your small business course is now available. It includes over 4 hours of recorded material on how to choose the best crowdfunding project for your business, the internet platform to use, choosing the right rewards to attract customers, and budgeting your campaign. All of this information is to help you be in the half of all crowdfunding projects that are fully funded!

Defining your Target Market: Not everyone buys the same toilet paper

As a business owner, do you know who your target market is?  Can you describe the person or business that you are specifically targeting that can benefit from your product, find value in your product, and willing to pay for it? When I teach marketing to college and graduate students, I like to talk about … Continue reading Defining your Target Market: Not everyone buys the same toilet paper

4 Types of Businesses to Start

Entrepreneurs come in all types and sizes, just like the businesses they run. If you are deciding whether or not you want to start a business, start with the type of business you want to start. There are about 4 types of new businesses: Innovative- These are the entrepreneurial businesses that create new products, expand … Continue reading 4 Types of Businesses to Start