Break-even Point for Lemons

For many small businesses, there are several ways to calculate profitability. The break-even point one way. It is the minimum sales you need to recover your costs. If you're a retailer and you buy a trunk full of clothes for $400, and you know you can sell them for $800, what is the break even … Continue reading Break-even Point for Lemons

Sexy Profit Margins

I have started writing this blog post a few times. How in the world do you make profit and profit margin sassy and sexy and interesting? I have no real ideas. But here's an interesting story where I apparently told off a Senior Vice President without realizing it. The Senior Vice President (SVP) of a … Continue reading Sexy Profit Margins

International Women’s Day

Happy International Women's Day! I'll be honest and say that I did not know this was an actual day or the true meaning of it. I'm going to play it cool and not push a political agenda. But I will say that if you are a female entrepreneur, then you got this! If you are … Continue reading International Women’s Day

50 Cent or $5 Donuts: The positioning of donuts

I wanted to dive into positioning a business and products a little more from a post a few weeks ago. What better way than to illustrate by using donuts? Here's the first donut that you may be familiar with. Product #1 is a simple donut from the local grocery store, i.e. Kroger:. It costs about … Continue reading 50 Cent or $5 Donuts: The positioning of donuts

Amazon Recruiting in Nashville

Last rainy Wednesday, I attended Amazon's recruiting fair in Nashville at the Ryman. As you may or may not know, Amazon is opening a mini headquarters in Nashville, not the main 2nd headquarters, but enough to employ 5,000 jobs. It's the largest job announcement for Nashville ever. So, what does one of the top companies … Continue reading Amazon Recruiting in Nashville

And then there were 7 P’s of Marketing

Later that night after I posted the 6P's of Marketing blog post, I remembered there was a 7th P- Position. Position means where in the market the product sits in relation to its competitors. Basically, are you selling a $2,000 Louis Vitton handbag or a $20 handbag at Wal-mart? What is the position of the … Continue reading And then there were 7 P’s of Marketing