Book Review, Personal Development, Small Business

Happy Memorial Day! and Book Recommendation

The start of summer is officially here. That also means some time to spend reading by the pool or the beach if you are lucky enough to get to spend the three day weekend relaxing. If you are looking for a business read, then let me throw out, Preparing Effective Business Plans: An Entrepreneurial Approach… Continue reading Happy Memorial Day! and Book Recommendation

Customer service, marketing, Small Business

Defining your Target Market: Not everyone buys the same toilet paper

As a business owner, do you know who your target market is?  Can you describe the person or business that you are specifically targeting that can benefit from your product, find value in your product, and willing to pay for it? When I teach marketing to college and graduate students, I like to talk about… Continue reading Defining your Target Market: Not everyone buys the same toilet paper

Customer service, finance, Personal Development, Small Business

4 Types of Businesses to Start

Entrepreneurs come in all types and sizes, just like the businesses they run. If you are deciding whether or not you want to start a business, start with the type of business you want to start. There are about 4 types of new businesses: Innovative- These are the entrepreneurial businesses that create new products, expand… Continue reading 4 Types of Businesses to Start

Customer service, marketing, Small Business, Uncategorized

And then there were 7 P’s of Marketing

Later that night after I posted the 6P's of Marketing blog post, I remembered there was a 7th P- Position. Position means where in the market the product sits in relation to its competitors. Basically, are you selling a $2,000 Louis Vitton handbag or a $20 handbag at Wal-mart? What is the position of the… Continue reading And then there were 7 P’s of Marketing

Customer service, marketing, Small Business

6 P’s of Marketing

Each marketing class begins with the 4 P's of marketing: Product, Price, Place, and Promotion. They always start with the 4 P's. However, through taking classes and teaching classes, then 4 P's have been further expanded to include people and profits.  Product is the product or service that you are providing to potential customers that… Continue reading 6 P’s of Marketing