Customer service, marketing, Small Business

Defining your Target Market: Not everyone buys the same toilet paper

As a business owner, do you know who your target market is?  Can you describe the person or business that you are specifically targeting that can benefit from your product, find value in your product, and willing to pay for it? When I teach marketing to college and graduate students, I like to talk about… Continue reading Defining your Target Market: Not everyone buys the same toilet paper

Customer service, finance, Personal Development, Small Business

4 Types of Businesses to Start

Entrepreneurs come in all types and sizes, just like the businesses they run. If you are deciding whether or not you want to start a business, start with the type of business you want to start. There are about 4 types of new businesses: Innovative- These are the entrepreneurial businesses that create new products, expand… Continue reading 4 Types of Businesses to Start

finance, Small Business

Sexy Profit Margins

I have started writing this blog post a few times. How in the world do you make profit and profit margin sassy and sexy and interesting? I have no real ideas. But here's an interesting story where I apparently told off a Senior Vice President without realizing it. The Senior Vice President (SVP) of a… Continue reading Sexy Profit Margins

Customer service, marketing, Small Business

6 P’s of Marketing

Each marketing class begins with the 4 P's of marketing: Product, Price, Place, and Promotion. They always start with the 4 P's. However, through taking classes and teaching classes, then 4 P's have been further expanded to include people and profits.  Product is the product or service that you are providing to potential customers that… Continue reading 6 P’s of Marketing

Crowdfunding, finance, Small Business, Uncategorized

Wonder if Crowdfunding is for you?

I know I've been talking about crowdfunding for a while and you may or may not be interested. I started with this subject because it is a relatively new business concept and I spent about 3 years researching how small businesses can use crowdfunding as a finance resource. So, I thought I might as well… Continue reading Wonder if Crowdfunding is for you?

Crowdfunding, finance

Disadvantages of Crowdfunding

With all of the hype of how easy it is to use crowdfunding to raise money for your business, There are some disadvantages. I don't want to be the Debbie Downer of the crowdfunding world but there are some hard truths to crowdfunding. And I like to be honest so that everyone knows what they are… Continue reading Disadvantages of Crowdfunding