What's in a name? Apparently, a lot. Beyonce trademarked her daughter's name, Blue Ivy. Kylie Jenner is suing a company, claiming bad faith of using her daughter's name, "Stormi Couture". She wants that name. Prince Harry and Megan Markle recently filed and then rescinded the application for "Royal Sussexes". Copyrights, patents, and trademarks are legal… Continue reading Basics of Trademarks, Copyrights, and Patents
Starting small is ok. That's why it's called a small business. It's not called a large business when you first start. You may be wondering where to start or how to start your craft business. Sometimes you just have to start and then figure things out as you go. But the more prepared you are… Continue reading Starting a Craft Business
Guerilla marketing is an option for small businesses that have little or no money for marketing. With some creative thinking, there are several ways to reach a large amount of people, including farmers markets, sporting events, and concerts.
Since it's the middle of the summer in Tennessee with temperatures hitting the mid 90 degrees, I sometimes take my twins to the mall play place. It's not my favorite place to go due to the chaos of running, screaming, and crazy kids in a confined space, but I manage. I have not taken the… Continue reading Pricing Strategy for New Products
Disney integrates business principles within its resort to create unique and memorable experiecnes for guests. While on vacation, take a note of a few of these and see how you can integrate into your business.
Companies can use the PESTEL analysis to determine long-term strategies for growth, opportunity, and minimize risk. The 6 factors of PESTEL are political, economic, sociocultural, technological, environmental, and legal/regulatory.
List of start up costs for new businesses to help with estimating financing, proformas, and starting a business.
As a business owner, do you know who your target market is? Can you describe the person or business that you are specifically targeting that can benefit from your product, find value in your product, and willing to pay for it? When I teach marketing to college and graduate students, I like to talk about… Continue reading Defining your Target Market: Not everyone buys the same toilet paper
Entrepreneurs come in all types and sizes, just like the businesses they run. If you are deciding whether or not you want to start a business, start with the type of business you want to start. There are about 4 types of new businesses: Innovative- These are the entrepreneurial businesses that create new products, expand… Continue reading 4 Types of Businesses to Start