marketing, Personal Development, Small Business, strategy

Happy Mother’s Day!

marketing, Small Business

Starting a Craft Business

Starting small is ok. That's why it's called a small business. It's not called a large business when you first start. You may be wondering where to start or how to start your craft business. Sometimes you just have to start and then figure things out as you go. But the more prepared you are… Continue reading Starting a Craft Business

marketing, Small Business, strategy

Guerilla Marketing with little budget

Guerilla marketing is an option for small businesses that have little or no money for marketing. With some creative thinking, there are several ways to reach a large amount of people, including farmers markets, sporting events, and concerts.

Customer service, marketing, Small Business, strategy

Pricing Strategy for New Products

Since it's the middle of the summer in Tennessee with temperatures hitting the mid 90 degrees, I sometimes take my twins to the mall play place. It's not my favorite place to go due to the chaos of running, screaming, and crazy kids in a confined space, but I manage. I have not taken the… Continue reading Pricing Strategy for New Products

Customer service, marketing, Small Business

Star Wars, Disney, and Business Principles

Disney integrates business principles within its resort to create unique and memorable experiecnes for guests. While on vacation, take a note of a few of these and see how you can integrate into your business.

Small Business, strategy

Strategy Planning using PESTEL

Companies can use the PESTEL analysis to determine long-term strategies for growth, opportunity, and minimize risk. The 6 factors of PESTEL are political, economic, sociocultural, technological, environmental, and legal/regulatory.

finance, Small Business

Estimating Start Up Costs

List of start up costs for new businesses to help with estimating financing, proformas, and starting a business.