Customer service, marketing, Small Business

Free (and reputable) Business Mentoring

Struggling business owners can find local and government resources, such as US SBA, SCORE, chamber of commerce, entrepreneurship office, or local university. Some offer free assistance to small business owners.

Personal Development

Red Flags on Job Interviews!

Here's some of the real world corporate office "bite-you-in the-behind stuff" no one really talks about in college or MBA school but you must master if you want to succeed at the real version of  the "Corporate Office Game". Although the unemployment rate is low, many people are still looking for jobs. Or perhaps better… Continue reading Red Flags on Job Interviews!

Personal Development, Uncategorized

Happy Mother’s Day!

To all of the Moms out there, Happy Mother's Day! We know you work hard for your family, your business, and yourself. Enjoy the day!  

Small Business, Uncategorized

Happy Easter

If you celebrate the holiday, enjoy the time with your family. We will be back next week.

Customer service, marketing, Small Business

Defining your Target Market: Not everyone buys the same toilet paper

As a business owner, do you know who your target market is?  Can you describe the person or business that you are specifically targeting that can benefit from your product, find value in your product, and willing to pay for it? When I teach marketing to college and graduate students, I like to talk about… Continue reading Defining your Target Market: Not everyone buys the same toilet paper

finance, Personal Development, Small Business

Break-even Point for Lemons

For many small businesses, there are several ways to calculate profitability. The break-even point one way. It is the minimum sales you need to recover your costs. If you're a retailer and you buy a trunk full of clothes for $400, and you know you can sell them for $800, what is the break even… Continue reading Break-even Point for Lemons

finance, Small Business

Sexy Profit Margins

I have started writing this blog post a few times. How in the world do you make profit and profit margin sassy and sexy and interesting? I have no real ideas. But here's an interesting story where I apparently told off a Senior Vice President without realizing it. The Senior Vice President (SVP) of a… Continue reading Sexy Profit Margins

Customer service, Small Business, Uncategorized

International Women’s Day

Happy International Women's Day! I'll be honest and say that I did not know this was an actual day or the true meaning of it. I'm going to play it cool and not push a political agenda. But I will say that if you are a female entrepreneur, then you got this! If you are… Continue reading International Women’s Day

finance, marketing, Small Business, Uncategorized

50 Cent or $5 Donuts: The positioning of donuts

I wanted to dive into positioning a business and products a little more from a post a few weeks ago. What better way than to illustrate by using donuts? Here's the first donut that you may be familiar with. Product #1 is a simple donut from the local grocery store, i.e. Kroger:. It costs about… Continue reading 50 Cent or $5 Donuts: The positioning of donuts