Struggling business owners can find local and government resources, such as US SBA, SCORE, chamber of commerce, entrepreneurship office, or local university. Some offer free assistance to small business owners.
Here's some of the real world corporate office "bite-you-in the-behind stuff" no one really talks about in college or MBA school but you must master if you want to succeed at the real version of the "Corporate Office Game". Although the unemployment rate is low, many people are still looking for jobs. Or perhaps better… Continue reading Red Flags on Job Interviews!
To all of the Moms out there, Happy Mother's Day! We know you work hard for your family, your business, and yourself. Enjoy the day!
If you celebrate the holiday, enjoy the time with your family. We will be back next week.
There's a lot of facebook and online experts on how small business owners must create the perfect brand in order to be a successful business. The brand includes the perfectly chosen color scheme, the matching and coordinating website, print literature, and business cards. That is not true. I freely admit that you need a company… Continue reading Branding: Not just a Pretty Logo
As a business owner, do you know who your target market is? Can you describe the person or business that you are specifically targeting that can benefit from your product, find value in your product, and willing to pay for it? When I teach marketing to college and graduate students, I like to talk about… Continue reading Defining your Target Market: Not everyone buys the same toilet paper
For many small businesses, there are several ways to calculate profitability. The break-even point one way. It is the minimum sales you need to recover your costs. If you're a retailer and you buy a trunk full of clothes for $400, and you know you can sell them for $800, what is the break even… Continue reading Break-even Point for Lemons
I have started writing this blog post a few times. How in the world do you make profit and profit margin sassy and sexy and interesting? I have no real ideas. But here's an interesting story where I apparently told off a Senior Vice President without realizing it. The Senior Vice President (SVP) of a… Continue reading Sexy Profit Margins
Happy International Women's Day! I'll be honest and say that I did not know this was an actual day or the true meaning of it. I'm going to play it cool and not push a political agenda. But I will say that if you are a female entrepreneur, then you got this! If you are… Continue reading International Women’s Day
I wanted to dive into positioning a business and products a little more from a post a few weeks ago. What better way than to illustrate by using donuts? Here's the first donut that you may be familiar with. Product #1 is a simple donut from the local grocery store, i.e. Kroger:. It costs about… Continue reading 50 Cent or $5 Donuts: The positioning of donuts