Customer service, marketing, Small Business

Free (and reputable) Business Mentoring

Struggling business owners can find local and government resources, such as US SBA, SCORE, chamber of commerce, entrepreneurship office, or local university. Some offer free assistance to small business owners.

Personal Development

Red Flags on Job Interviews!

Here's some of the real world corporate office "bite-you-in the-behind stuff" no one really talks about in college or MBA school but you must master if you want to succeed at the real version of  the "Corporate Office Game". Although the unemployment rate is low, many people are still looking for jobs. Or perhaps better… Continue reading Red Flags on Job Interviews!

Personal Development, Uncategorized

Happy Mother’s Day!

To all of the Moms out there, Happy Mother's Day! We know you work hard for your family, your business, and yourself. Enjoy the day!  

Small Business, Uncategorized

Happy Easter

If you celebrate the holiday, enjoy the time with your family. We will be back next week.

Customer service, marketing, Small Business

Defining your Target Market: Not everyone buys the same toilet paper

As a business owner, do you know who your target market is?  Can you describe the person or business that you are specifically targeting that can benefit from your product, find value in your product, and willing to pay for it? When I teach marketing to college and graduate students, I like to talk about… Continue reading Defining your Target Market: Not everyone buys the same toilet paper

finance, Personal Development, Small Business

Break-even Point for Lemons

For many small businesses, there are several ways to calculate profitability. The break-even point one way. It is the minimum sales you need to recover your costs. If you're a retailer and you buy a trunk full of clothes for $400, and you know you can sell them for $800, what is the break even… Continue reading Break-even Point for Lemons