Uncategorized

Happy Holidays!

I hope you, your family, and your friends have many wonderful memories these next few weeks over the holidays. Take time to enjoy yourself and recharge. We'll be back in 2020 with some new changes. Stay tuned for details.

Customer service, marketing, Small Business, strategy

Pricing Strategy for New Products

Since it's the middle of the summer in Tennessee with temperatures hitting the mid 90 degrees, I sometimes take my twins to the mall play place. It's not my favorite place to go due to the chaos of running, screaming, and crazy kids in a confined space, but I manage. I have not taken the… Continue reading Pricing Strategy for New Products

Customer service, marketing, Small Business, Uncategorized

And then there were 7 P’s of Marketing

Later that night after I posted the 6P's of Marketing blog post, I remembered there was a 7th P- Position. Position means where in the market the product sits in relation to its competitors. Basically, are you selling a $2,000 Louis Vitton handbag or a $20 handbag at Wal-mart? What is the position of the… Continue reading And then there were 7 P’s of Marketing

Customer service, marketing, Small Business

6 P’s of Marketing

Each marketing class begins with the 4 P's of marketing: Product, Price, Place, and Promotion. They always start with the 4 P's. However, through taking classes and teaching classes, then 4 P's have been further expanded to include people and profits.  Product is the product or service that you are providing to potential customers that… Continue reading 6 P’s of Marketing